We toasted the sale as our largest to date.
It was assembled and shipped, we even prepaid the freight.
We had burned through our cash to reach that day,
But we weren’t worried because they promised to pay.
We imagined ourselves smoking fat cigars,
And paying off debt and buying new cars,
But our dreams had to wait 'till another day,
Because we couldn’t spend a promise to pay.
We were alarmed as the interest began to accrue,
And by calls that came in as our bills went past due.
We said not to worry, that we’d find a way,
For after all, they had promised to pay.
At first they politely accepted our call,
But before long we couldn’t reach them at all.
Phone or stop by or try what we may,
We couldn’t get through to remind them to pay.
Weeks had gone by, then a month, then two,
When our bank began slowly to tighten the screw.
We assured them the funds would arrive any day,
For surely they’d make good on their promise to pay.
By the end we had scrambled and sold what we could,
But it wasn’t enough to do much good.
When they came for our dreams and took them away,
It didn’t seem fair. We had promised to pay.
The poem, of course, is about accounts receivable, the bane of many small businesses.
Maybe you can see some humor in it, or maybe it hits a little too close to home for that. The point is that business is not about making sales or even profit. It is about managing the entire cycle of business from the owner’s initial investment through to more cash returned to the owner’s pockets.
We cannot thrive in business until we can understand and manage the entire cycle. Call me for a free consultation if you’d like to learn more about making good decisions and managing the cycle of business.